For years, the yacht industry has put boat shows at the centre of its sales strategy—but should we still be treating episodic, unpredictable events as the backbone of revenue generation? Are a few days of foot traffic, casual walk‑ups, and business card swaps really enough to build a dependable pipeline in 2026? And if that’s the case… is that truly a strategy, or just exposure disguised as certainty? If Consumer Behaviour Has Shifted, Why Hasn’t the Yacht Industry? Shouldn’t we be paying attention to what’s happening in the broader mobility sector, where buyers increasingly expect digital-first research, online purchase pathways, and connected brand experiences long before stepping into a dealership? Deloitte’s 2026 Global Automotive Consumer Study highlights that consumers now

MAJOR PRICE REDUCTION! Perini Navi 46 ­LOA: 46.50m Beam: 09.20 m Draft: 07.70 m (keel down) Hull: Steel GRT: 302 Delivered: 1991 Refit: 2024/25 Machinery: (2) MTU 640 Hp Accommodation ( 8 ) Guests in (4) cabins ( 8 ) Crew Reduced to: € 3,950,000 Meet “Tamarita” — the 46.5 meter Perini Navi showstopper turning heads across the world’s most coveted coastlines. This Italian‑built beauty invites you into four impeccably designed cabins, each a showcase of Perini Navi’s iconic craftsmanship. With room for up to 10 guests, Tamarita delivers an experience where luxury isn’t just promised — it’s lived. Adventure seekers, relaxation lovers — this yacht speaks your language. Whether you dream of slow, sun‑drenched cruising or heart‑pumping blue‑water exploration, Tamarita handles it with grace and

A comprehensive analysis of current market dynamics, shipyard strategies, buyer behaviour, and emerging opportunities. 1. Executive Summary The superyacht industry enters 2026 in a phase of measured expansion, tightened delivery schedules, and strong demand across key size ranges. While market growth is not as volatile as the post‑pandemic surge of 2021–2022, the sector has stabilised into a mature rhythm characterised by: These trends align directly with your initial observations around accelerated delivery slots, strategic repositioning of inventory, and newly accessible price opportunities. 2. Market Size & Growth Outlook Multiple independent market assessments indicate robust growth: The market’s upward trajectory is bolstered by demographic shifts: the average owner is now 10 years younger than two decades ago, with the 35–45 age

The Feadship F45 Series: A Modern Classic in Full Command of Its Legacy In the rarefied world of Northern European superyacht craftsmanship, few names cut through the noise with the quiet authority of Feadship. Among its most recognizable triumphs stands the F45 series—a limited run of semi‑custom 45‑meter yachts that has, over two decades, achieved something unusual in yachting: lasting relevance. The F45 line blends Feadship’s technical pedigree with modular design flexibility, resulting in yachts that not only endure aesthetically but also maintain exceptional market value when properly cared for. A survey of active hulls today demonstrates precisely why. A Lineage of Quiet Excellence The F45 platform has produced some of Feadship’s most iconic mid‑size vessels—Familybilt (2013), Bella (2008, refit

Understanding the Structural Fragility of the Global Yacht Industry The global yacht industry often projects an image of relentless growth, exclusivity and financial strength. Order books are full, shipyards are running at capacity, and demand for luxury vessels—particularly in the 30‑metre‑plus segment—appears robust across Europe, North America and Asia. Yet behind this surface‑level optimism lies a more complex and at times fragile industrial reality. Recent data and market reports indicate that while demand remains structurally high, the financial fundamentals for many shipyards are tightening, squeezed by cost inflation, operational complexity and shifting global macroeconomic conditions. What looks like boom‑time from the outside can feel much less stable from within. The Fixed‑Price Paradox: Why Strong Demand Doesn’t Guarantee Strong Margins A